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Case Study: Draftfcb Social Marketing - Baseline Research and Survey of Target Audiences for the Broadcasting Digital Migration Process in South Africa

by Ester Levinrad — last modified 2009-08-05 09:28
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Mthente has been commissioned to conduct a survey of the current levels of awareness, understanding, perceptions, attitudes and behaviours/intended behaviours regarding the migration to digital television among primary (broader public and consumers) and secondary (government and industry stakeholders) audiences. A follow-up dip-stick survey will be conducted after 6 months.

The research will also include the development of key performance indicators to track and measure the outcomes and impact of South Africa’s broadcast digital migration public awareness campaign. In addition, Mthente will develop a stakeholder database to support social mobilisation and stakeholder management for the campaign.

New Projects

April/May 2012

Mthente has recently been commissioned to undertake the following projects, among others:

  • A Monitoring and Evaluation Framework for the City of Cape Town's Department of Social Development
  • A Regulatory Impact Assessment for the Department of Trade and Industry
  • A Value Chain Analysis and Beneficiation Study for Productivity SA
  • A Customer Satisfaction Survey for the City of Cape Town's HR Department
  • A Total Cost of Ownership Study for the Centre for e-Innovation
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